January 10th - February 28th, 2021

a 7 week online program for HEAling self-sabotage

What most people don't realize is that self-sabotage isn't a character flaw or personal defect. It's symptom of developmental trauma. What might be even more surprising is that everyone experiences some degree of developmental trauma in childhood.​

Trauma isn't limited to abuse, neglect, and near-death experiences. Trauma also includes much more subtle, complex experiences in childhood. Some are so common they're brushed off as normal, or even expected. The good news is, when we heal the trauma, the self-sabotage resolves itself. 

This program is a deep dive inward. We unearth the ways you changed yourself to accommodate your traumas. In this process we create space to unlearn the old patterns and beliefs that don't work for you anymore, and bloom into the person you've always known you could be.


Types of self-sabotage Bloom addresses

+People pleasing


+Difficulty setting boundaries


+Fear of commitment 

+Beating yourself up/being hard on            yourself

+Fear of success

+Not asking for help

+Unhealthy relationship patterns

+Self abandonment


+Under or over eating when stressed

+Choosing instant gratification over          long-term happiness

+Negative self-talk

+Rebelling against your own internal          goals or agendas, and more...


"I am blown away by this program. You left nothing undone or too light. You led us to the depths necessary for significant transformation and self compassion. This program provided the nurturing and validation we never received before, but so desperately needed. You taught us how to care for ourselves and acknowledge our inner children with unconditional love. To meet them, embrace them without shame or condemnation. To heal. I am forever grateful." - Gemma L.*

* Results may vary. 

"Bloom was a revelation for me. The principles and concepts in the course provided a roadmap to a new level of self-understanding, to compassion for myself and others. The weekly exercises and coursework were not only fun, but accessible. No amount introspection or "self-help" is a replacement for the power of being a part of a group like this. Iris is a tremendous teacher, and I learned even more from my fellow participants by sharing our experiences. I could not recommend Bloom more to anyone considering it." - Lemarcus T.*

What you get

+7 weekly video modules starting January 10th

+Daily assignments to help you integrate the video content into your life

+7 group coaching sessions via Zoom video at 10-11AM PST/1-2PM EST on Sundays (Please note that calls begin the 2nd Sunday of the program. The first Sunday you'll watch the first video module, which is pre-recorded.)

                 - January 17th       - February 14th

                 - January 24th               - February 21st

                 - January 31st                 - February 28th

                 - February 7th                  

+Optional private coaching sessions via Zoom video (either 2 or 7 sessions)

+Free private app (iPhone & Android) where all materials are delivered

+Mentors who have already completed Bloom to support you through the course

+Group support & social accountability 

+Weekly Live Q+A Video in private Facebook Group (keep access for as long as the program exists!) 

If you're unsure if Bloom is for you, but you're curious to learn more, watch this free masterclass. It covers the basic principles behind Bloom, and gives you a taste of the kind of work we do in the program. Use discount code SELFLOVE at checkout to get it free. 

Please note the Bloom dates mentioned in the video have changed! The next Bloom begins  January 10th-February 28th., 2021


More client Feedback

In this video I ask Bloom graduates questions like: how was this program different that you expected? What is something you didn't overcome in Bloom? Was it worth the investment?

You might wonder why I'd highlight what someone didn't overcome in this program, but it's important to be real with you. I see many programs promoted in ways that aren't realistic, and participants often blame themselves if they don't get what was promised. I'm unwilling to play into that. There are no "quick fixes" for trauma, but this program will help you access self-compassion and self-awareness that will serve you for years to come. 

I received so much more than I ever could have expected from this program. Iris has a unique gift for creating and holding safe space, for gently encouraging you through the discomfort, and for identifying and detecting hidden wisdom that wants to reveal itself. If you're ready to release the shame and the self-defeating behaviors, then I hope you'll consider working with Iris and the Bloom Coaching Program. It was able to do for

me in 7 weeks what 30 years of traditional therapy could not. - Kristin H. *

* Results may vary.

Frequently asked questions

Is this program just for women?

No, Bloom is for all genders! We've had men, women, non-binary and trans folx in this program. All are welcome.

What will I get out of Bloom?

The answer to this question varies depending on the person, but the top things people say they get from this program (by far) are a significant increase in self-compassion and self-awareness. To see what other benefits people are getting, please watch the testimonial videos.

Who can benefit from this program?

Bloom is for people wanting to level up in life (personally, professionally, spiritually), but have been getting in their own way. The themes we address are universal and beneficial for a wide range of people. For example, the last program had a therapist, college professor, marketing executive, music teacher, student, construction worker, etc. We've had participants of every gender, sexual orientation, and from many different ethnic and cultural backgrounds. So far we've had participants in 5 different countries around the world including Guatemala, Saudi Arabia, Canada and Germany. I am committed to making Bloom a safe space for all. That being said, Bloom can stir up a lot, so it is not ideal for people who have never done any kind of personal growth work before, or individuals struggling to function. Bloom is an educational coaching program, not group therapy, so I recommend seeing a licensed therapist if you are experiencing significant mental health challenges. If you are struggling, and currently seeing a therapist, then Bloom may be a helpful supplement to your therapeutic work. Please discuss it with your therapist if you are unsure.

What do I need to participate?

A smart phone or computer, a journal (you can use a digital journal if you prefer), and internet or data connection. That's it!

How much time does it take each day?

It varies by day, but you can expect to spend 4 hours per week on the program. The daily exercises are designed to be done in approximately 10 minutes, but you can spend longer if you like. The weekly group calls are 1 hour, and the video modules range from 30 minutes to an hour. If you opt for individual coaching in addition to the group program, each session is also 1 hour.

What if I can't afford it?

I understand it's a considerable investment to participate in this program. I strive to provide the greatest value for the lowest price possible, but I know everyone's financial situation is different. In some cases, "I can't afford it" has more to do with your belief in your ability to make the program work for you. If there's something inside you that says "this program is for me" but you're unsure if it will work, email me at iris@irismcalpin.com to schedule a free 20 minute consultation call. We can discuss whether it's the right fit for you, and disucss different payment options. In other cases it's not about belief at all, and it's really a matter of resources. If that's the case for you, please apply for a scholarship. I never want finances to be the sole reason someone can't participate. Healing shouldn't just be accessible to those with priviledge, so I'll do what I can to work something out with you! Shoot me an email and I'll send you the application.

Iris McAlpin © 2020. All rights reserved